The implementation of the adopted product-market strategy will be supported through intensified activities in the sphere of R&D.
The key aim of research and development work will focus on building competitive advantage based on know-how, which will result in increased innovativeness of the product portfolio, processes and technology.Grupa Azoty will further its activities in the R&D and innovation sphere based on partnership with universities, academic institution and clients. A research and development center will function within the Group, based on current centers:
With the allocation of up to 1% of its revenue to research and development aims, the Group would like to offer the market its innovative products, which will gain a growing share of the Group’s sales. The Group will be an active participant of consortia created with other partners in order to implement innovative solutions and ensure they gain market acceptance.
The Group’s main areas of research activity will include: